Introduction

Welcome to Go That Way ("Company", "we", "our", "us"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you use our website (www.gothatwaycapetown.co.uk) and our services, including booking tours through our platform ("Services"). This policy is designed to comply with the General Data Protection Regulation (GDPR).

Who We Are

Business Name: Go That Way
Email: support@gothatwaycapetown.co.uk

Information We Collect

We collect various types of information to provide and improve our Services for you. The types of information we collect include:

1. Personal Data

When you use our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

• Name
• Email address
• Phone number
• Address
• Payment information

2. Usage Data

We may also collect information that your browser sends whenever you visit our website or use our Services ("Usage Data"). This Usage Data may include information such as:

• Your computer's Internet Protocol (IP) address
• Browser type and version
• The pages of our website that you visit
• The time and date of your visit
• The time spent on those pages
• Unique device identifiers and other diagnostic data

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

How We Use Your Information

We use the collected information for various purposes:

• To provide and maintain our Services
• To notify you about changes to our Services
• To allow you to participate in interactive features of our Services when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Services
• To monitor the usage of our Services
• To detect, prevent, and address technical issues
• To process your bookings and manage your accounts
• To send you promotional materials and updates

4. Legal Basis for Processing Your Information

We rely on the following legal bases to process your information:

• Contract: When you book a tour with us, we need to process your information to fulfill our contractual obligations to you.
• Consent: We may process your information for marketing purposes with your consent. You can withdraw your consent at any time by contacting us.
• Legitimate Interests: We may process your information for our legitimate interests, such as analyzing website usage to improve our services. However, we will only do this where your interests and rights do not override these legitimate interests.

5. How We Share Your Information

We may share your information with third-party service providers who help us operate the Website and provide our services, such as payment processors, tour operators, and marketing providers. These service providers are only authorized to use your information for the purpose of providing the services they are contracted to perform, and they are obligated to comply with this Privacy Policy.

We may also disclose your information if we are required to do so by law or in the good faith belief that such disclosure is necessary to comply with legal process, protect our rights, or protect the safety of others.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy. We will also retain your information for as long as necessary to comply with our legal and regulatory obligations.

7. Your Data Protection Rights

Under the GDPR, you have certain rights regarding your personal information. You have the right to:

• Access: You have the right to request a copy of the personal information we hold about you.
• Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Erasure: You have the right to request that we erase your personal information, under certain circumstances.
• Restriction: You have the right to request that we restrict the processing of your personal information.
• Objection: You have the right to object to the processing of your personal information for marketing purposes.
• Data Portability: You have the right to request that we transfer your personal information to another controller.

To exercise any of these rights, please contact us using the information below.

8. Security

We take reasonable precautions to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no website or internet transmission is completely secure.

9. Children's Privacy

Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us.